Lime Crime is a popular product in different social media platforms. The lipstick and makeup company was founded by Doe Deere who pioneered it to become a leading e-commerce cosmetic company. She further created new ideas such as a modeling lipstick which is different from the regular lipstick used. The company has grown to become famous. The company recently celebrated having 2 million followers on their Instagram account. Through making use of a creative social media network, the firm has grown to be popular all over the world.
Doe Deere has explained on several occasions that the purpose of the Instagram account is not just to market the product, she makes the account interactive for her fans. Fans, who she calls unicorns, have always loved to share photos of themselves with their makeup. They submit the photos with the hashtag #limecrime. The pictures have helped inspire many others to come out fearlessly with their pursuit for fashion. Fans that have sent photos wearing a special makeup have always been added to the company’s gallery for other people to view. The collection of photos have given customers an idea of what it means to come out with bold colorless and fearless fashion. You can check out the company’s products through their Instagram page or their main website.
Having realized the power of social media in the e-commerce platform, Doe Deere engaged her audiences in the platform leading to millions of followers and likes. Although she has had a massive following in Instagram She makes use of other social media platforms such as Twitter, Instagram, SnapChat and many others to be the voice of fashion.
Lime Crime’s popularity is also because the product is cruelty-free, a label for products that make use of ingredients that do not cause harm to harm to animals. The product is not tested to animals nor does it harm them. Lime Crime’s ingredients have also been acknowledged as being Vegan by the PETA. Vegan products do not include any animal ingredients. The company has strived to produce one of the best products and still meet regulations that preserve the environment.